The challenge
AI tools were moving quickly, but developers still needed answers to practical questions: which tools fit their needs, how would their agents connect to business systems, and what would it take to publish and secure them?
The decisions
- Start with the tools developers already use and explain which choices fit which needs.
- Connect the message to working examples, hands-on learning, implementation guidance, and sales preparation.
- Make business requirements part of the story: publishing, company-system connections, identity, and security.
My contribution
I led marketing strategy for developer-built AI agents, shaped the positioning and launches, and worked with engineering on development tools and publishing. I connected developer guidance, demos, training, and sales preparation into one coordinated program.
The outcome
Agent 365 Frontier enrollment grew from ~6.5K to 17K Microsoft 365 environments (tenants) after the 2025 Ignite conference. The sessions I led reached 7,600+ attendees. These are shared launch results; enrollment does not show active usage.
