The challenge
Honest explored a product question: could AI make customer research easier to conduct and synthesize while retaining useful context from real conversations?
The decisions
- Bring real-time voice agents, video interviews, audience targeting, and synthesis into a single product.
- Own the implementation as well as the positioning, so product decisions meet technical reality.
- Use approximately 20 customer interviews and a Founder Institute mini-accelerator to challenge the business assumptions.
My contribution
I built Honest from concept into a functional product, owning product strategy, UX, implementation, positioning, and GTM. Customer discovery informed both the product and my decision about the venture.
The outcome
A functional AI research platform and approximately 20 customer interviews. The evidence informed a deliberate decision not to scale the venture as a solo founder. No revenue, customer scale, or adoption outcome is claimed.