The challenge
Developer productivity is a technical topic with executive consequences. The challenge was to make it relevant across industries, markets, and conversations with customers.
The decisions
- Give customers a useful first step: an assessment of their developer productivity.
- Adapt the program across languages and industries while keeping its meaning clear.
- Train sales teams to connect the assessment with a customer’s application-development needs.
My contribution
I led worldwide marketing for Developer Velocity and Azure application innovation. I also built global training for sales teams, including LearnFest programs that reached 2,000+ sellers.
The outcome
The program scaled to 22 languages, 7,000+ assessments, and approximately 1,200 customers across 16 industries. The thought-leadership report generated 210K+ downloads. Global enablement supported 30K application engagements in a solution area with $1.5B+ in pipeline. That pipeline describes the solution area; it is not pipeline I personally generated. These are shared global program outcomes.
